The Challenge

BBAMT Construction needed to sell a dump truck quickly. Traditional methods weren’t generating enough qualified buyer interest, so they turned to Facebook advertising.

What I Built

• Full campaign strategy targeting construction buyers
• Meta Ads Manager setup: campaign, ad sets, targeting, budget
• Ad copy and creative briefing
• Lead form optimization for buyer enquiries
• Performance monitoring and optimization

The Result

Within 3 weeks, the campaign generated hundreds of qualified buyer enquiries — enough to sell the dump truck. The campaign demonstrated that even heavy industrial equipment can sell through social media advertising with the right targeting and messaging.

Skills Used

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